Prospera , Outbound Systems for B2B SaaS

3 ways we help you grow

Outbound, enrichment & fractional leadership.

Most early-stage founders are doing sales themselves, running out of time, and not getting the results they need. We are the experienced sales operator you need but cannot justify hiring full time yet.

🎯

Outbound

Personalised prospecting campaigns using our outreach and enrichment stack that fill your calendar with qualified pipeline, not spray-and-pray blasts that burn your domain reputation.

⚡

Enrichment & Systems

AI-powered enrichment workflows that layer technographic, firmographic, and trigger-based signals onto your ICP so every outreach feels written specifically for that account.

🧠

Outbound Strategy

Senior-level GTM strategy , ICP definition, messaging frameworks, positioning, and playbook creation. We build the strategic foundation that makes every campaign sharper.

Where Prospera shines

The experienced sales resource. Without the hiring risk.

An SDR or BDR costs £2,700–£3,500 a month all-in before they have booked a single meeting. Prospera is fully operational in 30 days, no recruitment, no management overhead, and the system is yours to keep.

🏗️

Enrichment-first approach

Not just campaign runners. We build advanced enrichment workflows, data flows, and AI-personalisation layers that most operators haven't seen before.

⚡

Fast to Launch

No 6-week onboarding. Your ICP is defined, sequences are built, and your first campaign is live within 30 days.

🎯

Tight ICP Definition

We target 200 perfect-fit accounts rather than blasting 5,000 semi-relevant ones. Precision beats volume every time.

🔍

Full Transparency

You approve every sequence and every prospect list before a message is sent. Weekly reporting with real pipeline metrics, not vanity open rates.

🛡️

Domain Protection

We never use your primary domain for outbound. Secondary sending infrastructure keeps your deliverability intact regardless of volume.

📋

Playbook Included

Everything we build is documented. When you hire your first SDR, they inherit a fully written system and can be productive within two weeks.

The alternative to hiring

Why founders choose Prospera over hiring.

When you need sales help there are three options. Here is what each one actually gets you.

Junior SDR

£24–30k

salary per year

Includes

✓Someone to follow a sequence you build for them
✓Activity logged in the CRM
✓Meetings if the system is already working

Does not include

✗The system built — they need it handed to them
✗Sequences written — they need a template to follow
✗Enrichment or intent signals — they do not know how
✗Domain infrastructure — they have never set it up
✗Diagnosis when it is not working

Monthly all-in cost£2,700–£3,500

First repliesWithin weeks of launch

If it does not workNotice period + redundancy

Experienced SDR

£35–50k

salary per year

Includes

✓Full system built from scratch
✓High-converting sequences written
✓Enrichment workflows configured
✓Ability to diagnose and fix what is not working

Does not include

✗Willingness to join an early-stage company
✗Affordability — most founders cannot compete on salary
✗Low risk — bad hire still costs 6 months and a large recruitment fee
✗Interest in a solo role with no team around them

Monthly all-in cost£3,900–£5,500

First repliesWithin weeks of launch

If it does not workSame problem, bigger bill

Prospera

£1,800

per month from month two

Includes

✓Full system built by a senior operator from scratch
✓ICP definition and enrichment infrastructure
✓Sequences written and approved by you before anything sends
✓Domain setup, warmup, and deliverability protection
✓Weekly calls, live reporting, and continuous optimisation
✓Full playbook documented and handed over

Our guarantees

✓Month to month after 3 months — no lock-in, no notice period
✓One invoice, all tools included — no surprises on cost
✓Full transparency — you see and approve everything we build and send
✓Senior operator on every engagement — not handed to a junior after the pitch

Monthly all-in cost£1,800

First repliesWithin weeks of launch

If it does not workJust don't renew

3-month total cost comparison

Junior SDR £8,100–£10,500

Experienced SDR £11,700–£16,500

Prospera £6,100

Less than the cost of a junior hire. The output of a senior operator. And everything we build is yours to keep.

The numbers above do not include

+Recruitment fee — typically £2,800–£4,200 one-off if using a recruiter

+Equipment — laptop, software licences, and any office costs

+28 days statutory holiday pay and statutory sick pay entitlement

+Your own time managing them through a 2–3 month ramp period

+Redundancy costs and notice period if it does not work out

+Lost time restarting the process if the hire fails after 6 months

The true cost of a junior SDR hire in year one is closer to £45,000–£55,000 all-in. Prospera costs £23,600 for the same period. And the system is yours to keep at the end of it.

How it works

From zero to closed won.

Two phases. First we build the system. The infrastructure, targeting, and sequences. Then we run it , generating replies, meetings, and pipeline that compounds every month.

Phase 1 , build the system

Step 01

Discovery & audit

We map your current sales motion, ICP, and positioning. Identify exactly what's broken and what we're building towards.

ICP workshop Stack audit

Step 02

Infrastructure build

Secondary domains configured, inboxes warmed, enrichment tables built, outreach sequences drafted. System ready before a single message goes out.

Enrichment tools our prospecting platform Domain warmup

Step 03

Review & sign-off

You approve every prospect list and every sequence. Nothing goes live without your explicit sign-off. No surprises.

Prospect review Sequence approval

Prospera

Pipeline

Phase 2 , run the pipeline

Step 04

Campaigns go live

Outbound launches. Daily monitoring, reply handling, and qualification. First positive replies typically arrive within 7–10 days.

our email sequencing platform LinkedIn outreach Daily monitoring

Step 05

Optimise & scale

Weekly reporting, A/B testing, sequence iteration. We double down on what converts and cut what doesn't , reply rates improve every cycle.

A/B testing Weekly calls Live dashboard

Step 06

Playbook & handoff

Everything documented into a living playbook. When you're ready to hire, your new SDR inherits a working system, not a black box.

Playbook SDR-ready

Meeting booked

Sales process

Closed won

What you walk away with

Qualified pipeline. Every month.

A repeatable outbound system that generates meetings, builds brand, and compounds whether you stay with Prospera or scale it in-house.

30d

First campaign live

90d

System fully optimised

100%

Yours to keep

LIMITED AVAILABILITY

We only work with 3 clients at a time.

To protect the quality of every engagement, Prospera limits active clients to three at any one time. You get full attention — not a ticket queue.

Direct access to Prospera throughout

No account managers, no handoffs. Senior operator on every call, every deliverable.

Your system built properly, not rushed

Limiting clients means we never cut corners. Every ICP, sequence, and workflow gets the time it deserves.

Discovery to live campaign in 30 days

When a spot opens, we move fast. No lengthy onboarding. No waiting months to see results.

Current availability

1 spot open this quarter

Pricing

Simple, transparent pricing.

Less than the cost of a junior hire. Faster to results. And everything we build is yours to keep.

Month 1

Setup & Launch

£2,500

one-time setup fee

→ICP definition & account targeting
→Enrichment infrastructure build
→Domain & inbox setup and warmup
→Sequence copywriting & approval
→Prospect list build & campaign launch

Month 2+

Ongoing Retainer

£1,800

per month

→Campaign management & optimisation
→A/B testing and sequence iteration
→Weekly performance calls & reporting
→Ongoing list building & enrichment
→Full playbook documentation

3-month minimum commitment

All tools included — one invoice, no extras

Scope tailored to your stage on the discovery call

Book a discovery call

FAQ

Frequently asked questions.

Everything you need to know before reaching out.

From signing, count two weeks before the first campaign goes live. The first two weeks cover ICP definition, list building, sequence writing, and infrastructure setup including secondary domains and inbox warm-up. Nothing sends until you have reviewed and approved everything.

We never use your primary domain for outbound. Secondary domains are configured specifically for campaigns and redirect to your main domain. Whatever happens to the sending domains, your core email infrastructure stays completely safe.

Yes. You review and approve every prospect list and every sequence before a single message is sent. You also get a live reporting dashboard with open rates, reply rates, positive replies, and pipeline metrics, updated weekly.

Three months. This is the minimum time needed to properly assess performance, including ramp-up, testing, and optimisation. After three months there is no lock-in. You continue month-to-month or stop at your discretion.

Early-stage B2B founders and sales leaders, typically pre-seed to Series A, 1–50 headcount, who need experienced outbound capability without the cost and risk of a full-time hire. We work with B2B SaaS and adjacent B2B tech companies with deal values above £5k.

No upfront fees beyond the monthly retainer. All tools are included in the retainer. One invoice, no extras, no surprises.

The problem

Every early-stage founder reaches the same wall.

You have a product that works. You have closed a few deals from your network. But now the warm pipeline is drying up and you need a repeatable way to find new customers. You know you need sales help. But a full-time SDR is a £35,000 salary plus NI, pension, tools, recruitment fees, and 3 months before they are productive. And if it does not work out, you are back to square one.

So most founders keep doing it themselves. Sending a few LinkedIn messages here and there. Chasing warm intros. Hoping something converts. The pipeline stays inconsistent. The deals stay unpredictable. And the pressure keeps building.

Prospera exists to close that gap. We are the experienced sales resource you need without the cost, risk, and overhead of a hire.

Who we are

Senior experience. Without the senior price tag.

Prospera.

Ashley To

Founder, Prospera · GTM Engineer

Prospera was founded by Ashley, who spent years in B2B SaaS sales carrying quota as an individual contributor and learning first-hand what separates outbound that fills a calendar from outbound that generates noise.

That experience made one thing clear. Early-stage founders should not have to choose between doing sales badly themselves and taking on the full cost of a permanent hire. There is a better option.

We work with a small number of clients at a time. Every engagement is led directly by Ashley. You get senior expertise, direct access, and a system built specifically around your market and goals. Not a template. Not a junior account manager. The real thing.

B2B SaaS Mid-market Outbound Enrichment-first Pipeline generation

Outbound systems that fill your pipeline.

Outbound, enrichment & fractional leadership.

The experienced sales resource. Without the hiring risk.

Why founders choose Prospera over hiring.

From zero to closed won.

We only work with 3 clients at a time.

Simple, transparent pricing.

Frequently asked questions.

Every early-stage founder reaches the same wall.

Senior experience. Without the senior price tag.

Stop doing sales alone.